Uncover insights and save money with data analytics
Integrate Campaigns and Data Analysis
Small and medium-sized businesses have a lot to gain when applying data analysis to advertising strategy. Whether using Google, Facebook, Twitter or other ads, your business can find new efficiency by integrating data analysis tools with your campaigns. This allows communication between the backend of your ad campaigns and your data analysis tools, sending data back and forth and identifying opportunities to minimize costs and be more strategic with ad retargeting.
Connect the Dots with an Expert
Parallel Analytica meets our customers where they are and enhances existing tools. Using Google ads and Tableau? Let’s work together to integrate the two. This will make it easier for your team to identify offline conversions and perfect ad retargeting efforts, resulting in saved time and increased revenue.
How to Leverage Data Analytics to Identify Offline Conversions and Retarget Ads
1. Launch an Ad
Your company has launched an ad with some success. Some of your prospects take action and immediately complete a purchase, while others do not. Although they didn’t make a purchase right away, they might still be interested. Prospects might even view some pages on your website or add an item to the cart, but then abandon it.
2. Plan to Retarget Prospects
Now that we can identify prospects who are more interested than those who have not engaged, it’s time to efficiently retarget them. These people are valuable prospects because they’re much more likely to take action than organic prospects. Ad retargeting can lead to higher conversion rates with the same spend.
3. Identify Offline Conversions
Prospects who have seen the ad once or twice often purchase the product shortly after. This includes two groups: customers that saw the ad, clicked it, and made a purchase; and customers that saw the ad, did not click it, and eventually made a purchase. Using that customer’s information they consent to provide, you can prove that you showed an ad to them just as you had with a customer who purchases immediately. Then, you can go to your ad platform and prove that the customers made a purchase. This results in more precise spend performance, ROI and other benefits.
4. Automate
This process can be automated to save your business even more time and to produce even better results. Parallel Analytica can help your business integrate ad and data analytics tools to create this automated process.
Increase Business Data Success
The worlds of web advertising and data analytics offer many possibilities for small and medium-sized businesses to grow their revenue while cutting costs. Parallel Analytica can work side-by-side with your team to navigate these opportunities and determine the best processes for your unique business.
Schedule a consultation today to find out how Parallel Analytica can help your organization unlock insights using your own data.
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