A Year of Enhanced Data Analytics is Unfolding Data analytics is a quickly evolving landscape that will only increase in velocity in 2024. This year, we can expect continued fusion of artificial intelligence (AI) and data analytics. Tableau GPT will continue to be a main player in this space. The...
The Potentials and Pitfalls of Artificial Intelligence
Data analytics companies can navigate risks of emerging technology Take Pause Artificial intelligence (AI) is advancing rapidly. Gone are the days when the concept was an idea of science fiction. It has pervaded many facets of everyday life with no signs of stopping. We’re already using AI in many forms:...
Companies Need a Data Professional to Unlock Business Data
Bring in the experts Put Business Data to Work Using data analytics has become an essential component of small and medium-sized businesses’ success in today’s data-driven world. With data analytics, businesses can gain insights into their operations. They can identify areas for improvement and make data-driven decisions that can drive...
Using Data Analytics for Customer LTV Modeling
Use data to model and predict customer lifetime value Lifetime Value Modeling Lifetime value (LTV) modeling is one data analytics tool that is creating a big impact on revenue for small and medium-sized businesses. Customer LTV is a prediction of the net profit that the customer is likely to bring...
Identify Offline Conversions and Optimize Ad Retargeting
Uncover insights and save money with data analytics Integrate Campaigns and Data Analysis Small and medium-sized businesses have a lot to gain when applying data analysis to advertising strategy. Whether using Google, Facebook, Twitter or other ads, your business can find new efficiency by integrating data analysis tools with your...
Use Customer Sentiment Analysis to Better Understand, Predict and React to your Customers
Make it Easier to Increase Sales What is Customer Sentiment Analysis? Customer sentiment analysis (CSA) makes use of artificial intelligence to aggregate text and other large amounts of data. This determines if there is a negative, neutral or positive response to the goods or services the business owner is selling....
Why Data Warehouses are Important
Give your Business Data a Purpose and Act on it What is a Data Warehouse? A data warehouse is a large storage of data accumulated from a wide range of sources. This is used within a company to guide management decisions. Many small and medium-sized businesses (SMBs) already collect massive...
Scale up Your Business Data with Tableau
Visualize and Act on Your Business Data Growing Use of Data Visualization Tools In today’s world, most businesses thrive on analytics. Consequently, more businesses are demanding Tableau because it is filling a need to make sense of business data. They take the data information that they accrue and visualize it,...
Tell a Story with Your Business Data
Boost conversions with compelling, data-oriented stories about your products and services Capture Your Audience’s Attention through Data Storytelling When you see a great play, watch a captivating movie, or read a fantastic book, you have experienced the magic of storytelling. A good story grabs your attention and takes you on...
Why Businesses Should Invest In Data Analytics for Growth
Data engineering can maximize success Business Data is the Future Today’s successful small and medium sized businesses (SMBs) thrive because they use analytics. Data is proliferating through the internet of things (IoT), SEO with over 6 billion internet searches per day, 300+ billion emails sending on a daily basis, customer...